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Connect Meta Ads

2 auth methods · updated 2026-10-01

Create, edit and get insights from ads across Meta technologies, including Facebook, Instagram, Messenger, WhatsApp and more.

business.meta.com/ ↗

Meta Ads connects with an access token from your Meta developer account. The "pending app review" some people see refers to Verslay running its own Meta app for one-click OAuth — it never blocks connecting with your own token.

API key

Uses your own credential — Verslay stores it encrypted

Connectable today
  1. 1
    Sign in to Meta Ads
    Open https://business.meta.com/ and sign in to the account you want to connect.
  2. 2
    Create the API key
    Generate a new API key from the API or developer settings in your Meta Ads dashboard.
  3. 3
    Copy it immediately
    Meta Ads usually shows the full API key only once, right after you create it. Store it somewhere safe before closing the page.
  4. 4
    Connect in Verslay
    In the Verslay Hub, open Connections, find Meta Ads, and paste the API key into the Access Token field.
  5. 5
    Verify
    The connection flips to Connected. Run any read-only action once to confirm the credential has the right scopes.
  6. 6
    Rotate safely
    When you rotate later: connect the new credential first, confirm it works, then revoke the old one.
  • Create the token at developers.facebook.com (Graph API Explorer for quick tests, or Business Settings → System Users for a long-lived token).
  • Grant the token ads_read to pull reporting, and ads_management only if you want Verslay to make changes.
  • The token must have access to the specific ad account you want to use.

What you’ll paste into Verslay

Access Token

Your Meta access token with ads_read and ads_management permissions. Generate a non-expiring one in Business Settings → System Users → Generate token.

required · secret
Meta Ads website ↗

Meta Ads connection FAQ

How do I connect Meta Ads to Verslay?

Open Connections in the Verslay Hub, find Meta Ads, and use the API key method. The steps are: Sign in to Meta Ads, Create the API key, Copy it immediately, Connect in Verslay, Verify, Rotate safely.

What do I need before I connect Meta Ads?

You need Access Token from your Meta Ads account. Your Meta access token with ads_read and ads_management permissions. Generate a non-expiring one in Business Settings → System Users → Generate token.

Should I use the API key or OAuth for Meta Ads?

Both are listed on this page. OAuth opens Meta Ads's official sign-in and Verslay only gets the scopes you approve. The API key route uses your own credential, which Verslay stores encrypted. Connect a new credential first and confirm it works before you revoke an old one.

Related connection guides

See also Verslay use cases and agents.

Connect Meta Ads once — every agent can use it

Verslay agents share your connections. Connect Meta Ads in the Hub and every use-case that needs it lights up — no per-agent setup.

Open the Hub →
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