Ad Campaign Analyzer
Paid and organic social intelligence — one unified brief.
Stop bleeding budget on underperforming ads — get a ranked fix list in minutes. Know exactly which campaigns to kill, scale, or tweak to hit ROAS targets.
Operates in three modes from a single entry point — Ad Performance (paid campaign audit, ROAS diagnosis, creative hypotheses, budget reallocation), Social Command Center (organic analytics, competitor social scraping, trend research, content strategy, content calendar, post drafts), or Unified Paid + Organic (both tracks run in parallel, cross-pollinating paid creative signals with organic content strategy and vice versa). Phase 1 detects which connections are active and routes accordingly; Phase 2 runs paid and organic intelligence sub-tracks in parallel; Phase 3 layers creative analysis and audience sentiment; Phase 4 produces charts, a ranked optimization table, a content strategy (weekly theme, platform angles, posting frequency, optimal times), and a 7-day content calendar; Phase 5 synthesizes a unified executive brief, drafts social posts, applies approved ad optimizations, and distributes the package. Memory is updated after every run so benchmarks and content plans improve over time.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Scope detection — mode routing (ad-performance / social-command-center / unified), memory recall of benchmarks and baselines, paid campaign pull from Meta Ads, social performance pull handoff to social-analytics
ads scannerPull 30 days of organic performance data (reach, impressions, engagement rate, follower growth, top and worst posts) from all connected social platforms; compile cross-platform performance snapshot
social analyticsPaid track: verslay_exclusive_meta_ads_search for competitor creatives and spend signals, verslay_news_search for ad trend coverage. Social track: verslay_exclusive_instagram_scrape and verslay_exclusive_twitter_scrape on competitor handles for cadence, engagement, and top-performing formats. Unified mode: single run merging both outputs into a competitor intelligence matrix
competitive intelPaid track: verslay_web_search and verslay_reddit_search for audience sentiment drivers, objection patterns, and creative themes. Social track: verslay_exclusive_tiktok_scrape on trending hashtags, verslay_reddit_search and verslay_news_search for niche trend signals and viral formats
web researcherConsume Phase 1 ROAS data, Phase 2 competitor creative analysis, and Phase 2 audience insights; identify top-3 winning creative patterns and 3 worst archetypes; recommend 5 differentiated creative hypotheses (angle + format + audience segment)
creative directorConsume Phase 2 competitor social matrix and trend signals; verslay_exclusive_reddit_scrape brand-adjacent communities; score brand sentiment vs. competitor positioning; surface 3 topics to activate on, 2 competitor vulnerabilities, 1 risk; in unified mode cross-reference paid objection patterns with organic sentiment
sentiment analystCalculate spend efficiency by campaign, ad set, and creative; verslay_chart_create for ROAS-by-creative-type bar chart and spend-vs-conversion scatter plot; build ranked optimization table with expected ROAS lift per action
data analystSynthesize Phase 1 organic data, Phase 3 sentiment brief, and Phase 2 trend signals into a content strategy (weekly theme, platform-specific angle per platform, posting frequency recommendation, optimal posting times) and a 7-day cross-platform content plan with platform-specific formats, posting schedule, and engagement response priorities; verslay_chart_create for engagement performance chart
social strategistAd-performance mode: executive campaign brief with wins, underperformers, competitive gaps, and prioritized action items. Social mode: 14-day scorecard, content strategy summary, content activation plan, competitor summary, sentiment risk flags. Unified mode: integrated paid-organic brief with cross-channel findings, paid-to-organic bridges, organic-to-paid amplification candidates, and unified action queue. Calls verslay_memorize to store ROAS benchmarks, creative winners, social baselines, content plan, and trending topics. NOTE: executive-briefing-writer also absorbs the social-track output packaging role previously held by report-formatter in the victim (social-media-command-center) — this consolidates the performance scorecard, 7 post drafts, content calendar, content strategy, and competitor matrix into the unified Phase 5 brief output rather than a separate compilation step.
executive briefing writerDraft 7 complete posts (one per day) adapted per connected social platform — hook in first line, platform-native format and character limits, hashtags, posting time, image/visual note. All drafts staged for review only; no publish calls made
content writerApply approved optimizations in Meta Ads (pause underperforming ad sets, adjust budgets on top performers, flag creative hypotheses for A/B test creation); return change log; never apply without explicit user approval
ad optimizerDeliver final brief and content calendar to configured Slack channel or email recipient; confirm delivery and log send timestamp
distributorRequired Agents
12- ads-scanner
- competitive-intel
- web-researcher
- creative-director
- data-analyst
- executive-briefing-writer
- ad-optimizer
- social-analytics
- sentiment-analyst
- social-strategist
- content-writer
- distributor
Connections
Required
What it does
- Paid campaign audit with ROAS diagnosis and budget reallocation table
- Competitor ad creative and spend intelligence via Meta Ad Library scraping
- Organic social analytics across all connected platforms with top/bottom post breakdown
- Competitor social cadence and engagement matrix (Instagram, Twitter/X)
- Audience sentiment monitoring from Reddit and niche communities
- Content strategy with weekly theme, platform angles, posting frequency, and optimal times
- 7-day content calendar with platform-specific post drafts ready to review
- Memory-backed benchmarks that improve with every run
Example prompt
Run the Social Command Center for the last 14 days — pull my Instagram and Facebook organic performance, scrape what our top 3 competitors posted this week, and give me a 7-day content calendar with full post drafts I can review before publishing.
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