Ad Copy & Creative Brief
Launch-ready ad creatives from a single prompt.
Cut creative briefing time from days to minutes with AI-generated copy variants, A/B frameworks, and image direction. Your team ships faster, your agency gets clearer briefs.
Produces structured creative briefs with multiple copy variants using AIDA/PAS/BAB frameworks and visual direction.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Call verslay_recall to retrieve prior ad copy performance baselines and creative direction notes from memory. Pull Meta Ads account data via the meta connection to surface current active ads, CTR benchmarks, and recent creative fatigue signals. Pass account context and historical performance to Phase 2.
ads scannerCall verslay_exclusive_meta_ads_search targeting competitor brand keywords and product categories to extract competitor ad headlines, CTAs, and creative angles from Meta's ad library. In parallel call verslay_web_search for industry ad trend articles and verslay_news_search for any recent campaign launches by competitors. Compile a competitive creative matrix with winning hooks and avoided angles.
competitive intelIn parallel with competitive-intel, call verslay_exclusive_reddit_scrape on the target audience subreddits specified by the user to mine organic customer language — pain points, dream outcomes, objections, and the exact words real buyers use. Also call verslay_reddit_search for product category discussions. Produce a voice-of-customer language bank.
web researcherConsume Phase 2 competitor ad matrix and Reddit language bank. Score emotional resonance of competitor hooks (fear, aspiration, social proof, urgency) and map audience pain-point intensity from Reddit signal. Identify the top 3 emotional angles that are under-used by competitors but validated by audience language. Pass emotional angle ranking to Phase 4.
sentiment analystConsume Phase 3 emotional angle ranking, Phase 2 competitive matrix, and Phase 1 performance baselines. Generate 5 ad copy variants per format (headline, primary text, CTA) for each of the top 3 emotional angles — 15 variants total. Incorporate the audience language from the Reddit bank verbatim. Call verslay_chart_create to produce an angle-vs-expected-CTR positioning matrix. Package all variants into a structured creative brief.
creative directorConsume Phase 4 creative brief and positioning chart. Write a structured ad copy creative brief document covering: campaign objective, target audience profile, top 3 tested emotional angles, 15 copy variants with rationale, competitive differentiation notes, and next-test recommendations. Call verslay_memorize to store the winning angles, audience language bank, and competitor hooks in memory for future campaigns.
executive briefing writerReceive the final creative brief from executive-briefing-writer. Deliver it to the configured Slack channel or email recipient as specified by the user. Confirm delivery and log send timestamp.
distributorRequired Agents
7- ads-scanner
- competitive-intel
- web-researcher
- sentiment-analyst
- creative-director
- executive-briefing-writer
- distributor
Connections
Required
What it does
- Structured creative briefs
- AIDA/PAS/BAB copy variants
- Platform-specific formatting
- Image and video direction
- A/B test recommendations
Example prompt
What are we promoting (e.g. spring product launch, seasonal sale, new feature), who is the target audience, and which platforms (Meta, Google, LinkedIn)? I will create the ad copy and creative brief — headline variations, body copy, and visual direction.
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