Brand Reputation Monitor
Know what the internet says before it hurts you.
Catch brand crises early with 24/7 sentiment monitoring across news, forums, and social media. Get a prioritized response plan before small issues become viral PR problems.
Scans news, blogs, forums, review sites, and social channels for brand mentions with sentiment classification and risk detection.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Seed recall context by calling verslay_recall to retrieve prior brand mentions and sentiment baselines stored in memory. Then run verslay_web_search and verslay_news_search to pull the latest press coverage, news articles, and web mentions for the brand name provided by the user. Store raw mention URLs and snippet text as Phase 1 output.
web researcherConsume Phase 1 mention list. Call verslay_reddit_search and verslay_reddit_top to surface organic community discussion about the brand on Reddit. In parallel, analyze sentiment polarity (positive / neutral / negative) across all collected mentions using natural-language scoring. Produce a sentiment breakdown table with source, snippet, and score.
sentiment analystIn parallel with sentiment-analyst, call verslay_news_search targeting competitor brand names provided by the user to surface comparative coverage. Identify whether negative sentiment spikes are brand-specific or industry-wide. Pass competitive framing notes to Phase 4.
competitive intelRun Apify enrichment: call verslay_exclusive_instagram_scrape on the brand handle to collect public post engagement and comment tone. Call verslay_exclusive_twitter_scrape on the brand handle to surface real-time tweet volume and reply sentiment. Call verslay_exclusive_reddit_scrape targeting the brand subreddit and top r/ communities for unfiltered user opinion. Consolidate raw social data and pass to Phase 4.
web researcherConsume Phase 2 sentiment table and Phase 3 Apify social data. Cross-tabulate mention volume by channel (web/news/Instagram/Twitter/Reddit) and sentiment polarity. Call verslay_chart_create to generate a time-series sentiment trend chart and a channel-breakdown bar chart. Produce an enriched data package for Phase 5.
data analystConsume Phase 4 charts and synthesis. Write an executive brand health brief: top narrative threads, risk signals, competitor framing, and recommended response actions. Call verslay_memorize to store updated brand sentiment baseline and top risk signals in memory. Pass brief to distributor.
executive briefing writerReceive the executive brief from executive-briefing-writer. Distribute the finalized report to the configured Slack channel or email recipient as specified by the user. Confirm delivery and log send timestamp.
distributorRequired Agents
6- web-researcher
- sentiment-analyst
- competitive-intel
- data-analyst
- executive-briefing-writer
- distributor
Connections
Required
What it does
- Multi-source brand mention scanning
- Sentiment classification with themes
- Emerging risk detection
- Platform-appropriate response templates
- Period-over-period trends
Example prompt
What brand name should I scan, over how many days (7, 14, or 30), and which sources (social media, review sites, news articles)? I will flag negative sentiment spikes and summarize overall brand health.
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