Competitor moves should trigger a response the same week, not a quarter later. Each run sweeps your named competitors' public landing pages and visible ad angles via connected research tools, normalizes the capture into a snapshot, and diffs it against the last run. Meaningful changes — new positioning, offer or pricing shifts, audience pivots, a new landing narrative — are classified with before/after evidence and stated filter rules for the noise. For every real shift, the recipe drafts the counter-angle (where you win against their new message, grounded in your positioning) and three genuinely distinct ad-copy variants, brand-voice passed and launch-ready after review. The full package posts to Slack as a staged alert. Nothing launches anywhere, ever — your ad manager stays entirely yours. The first run is a named baseline: snapshot only, no alerts.