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Marketing

Competitor Content Monitor and Counter-Campaign Brief

Watch what competitors publish, then turn the best trending topic into a ready-to-execute counter-campaign brief and task.

Best forAgencyB2BSaaSServices
Agents13 required
Duration4-7 minutes

Each run pulls your competitors' recent blog posts, organic social cadence, and live ad angles, then scores the trending topics on momentum, relevance, and whitespace. It drafts a counter-campaign brief — positioning, key messages, channels, assets, and a suggested publish slot — saves it to Notion or a Google Doc, and files a single campaign task in your marketing automation or project tool. Nothing is auto-published or auto-launched; every deliverable is staged for a human to approve.

How it runs

Multi-agent orchestration — here's the flow, step by step.

01

Load the tracked competitor set and topic scope from memory, resolve the monitoring window, halt if no competitor is supplied.

competitor analysis agent
01

Confirm each competitor's blog/RSS is reachable and flag login-walled or feedless sites for social-only coverage.

web researcher
02

Scrape competitor blogs/newsrooms for posts in the window plus reddit/news/web trend and community signals.

web researcher
02

Run Verslay Exclusive Instagram/Twitter/Ad-Library scrapes on competitor handles for organic cadence and live ad angles.

competitive intel
02

Normalize competitor paid-social signals — who is spending and on what messaging angle.

ads scanner
02

Pull the brand's own recent social performance so competitor trends can be scored against what already resonates.

social analytics
03

Cluster the corpus into candidate topics and score each on momentum, relevance, and whitespace.

social analytics
03

Attach the competitive read and the specific gap/vulnerability to exploit for each shortlisted topic.

competitive intel
03

Check the brand's existing content calendar so recommended slots don't collide with planned work.

content calendar manager
04

Set the counter-campaign shape — channels, format per channel, and the differentiated positioning statement.

social strategist
04

Draft the brief body: hook, key messages, proof points, CTA, and 3 headline/subject variants.

content writer
04

Package the brief with a 'why now' competitor trigger and window of opportunity.

executive briefing writer
05

Render the brief into a clean document ready to save.

document writer
05

Save the brief to Notion (or a Google Doc) under a dated, competitor-tagged title.

notion knowledge base operator
05

Create one campaign task in the marketing automation / project tool linked back to the saved brief.

task router
05

Send the optional Slack/email notification with the brief and task links; memorize this run's topic fingerprints.

distributor

Required Agents

13
  • competitor-analysis-agent
  • web-researcher
  • competitive-intel
  • ads-scanner
  • social-analytics
  • content-calendar-manager
  • social-strategist
  • content-writer
  • executive-briefing-writer
  • document-writer
  • notion-knowledge-base-operator
  • task-router
  • distributor

Connections

Required

asanahubspotmetanotionverslay_exclusive

Optional

notiongoogle-docsasanaclickupslackmetahubspot

What it does

  • Weekly competitor blog + social + ad-library monitoring
  • Trend ranking on momentum, relevance, and whitespace
  • Counter-angle selection against the competitor's specific gap
  • Auto-drafted counter-campaign brief with channels and messaging
  • Brief saved to Notion or Google Docs as a searchable trail
  • One campaign task filed in your marketing automation / project tool
  • Diffs against last run so trends aren't re-surfaced
  • Nothing launched — every action staged for human approval

Example prompt

Every week, check what Acme and Beta are publishing on their blogs and LinkedIn, tell me which topics are trending, and draft a counter-campaign brief for the best one — save it to Notion and create a task for my team.

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