HubSpot Account Research Queue
Research the right accounts first.
Helps reps and CSMs focus research time on accounts where missing context could affect conversion or retention.
Scans HubSpot accounts and deals, identifies missing research context, and prepares a queue for enrichment or account planning.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Call verslay_recall to retrieve prior account research outputs, ICP scoring criteria, and research queue state stored in memory. Pull the research queue from HubSpot: fetch all contacts and companies flagged for research (custom field or list membership). Extract company name, domain, primary contact name, deal stage, and assigned rep. Produce a research queue manifest as Phase 1 output.
crm scannerFor each account in the Phase 1 queue, call verslay_news_search to surface funding announcements, leadership changes, product launches, and press coverage. Call verslay_web_search to extract company overview, team size, and technology signals from the website. Produce a news-and-signals card per account.
web researcherIn parallel with web-researcher, call verslay_exclusive_linkedin_profile on the primary contact and up to two additional decision-makers per account. Retrieve role, seniority, tenure, recent posts, and mutual connections. Call verslay_exclusive_meta_ads_search targeting the account's company to surface active ad themes and budget signals. Produce a stakeholder-and-intent profile per account.
competitive intelRun additional Apify enrichment for high-priority accounts: call verslay_exclusive_run_actor with the 'bebity/crunchbase-scraper' actor to pull funding history, investor names, and valuation for each account. Cross-reference funding stage against ICP tier definitions to assign a budget-readiness signal. Pass funding data to Phase 4.
web researcherConsume Phase 2 news-and-signals cards, stakeholder-and-intent profiles, and Phase 3 funding data. Score each account on a 0–100 scale across: company fit (size, industry, funding), stakeholder fit (seniority, decision authority), and intent signals (ad spend, LinkedIn activity, recent news). Produce a ranked account scorecard table.
lead scorerConsume Phase 4 ranked scorecard. Write a one-page research brief per top-10 account: company summary, key decision-makers, top 3 personalization hooks, and recommended outreach angle. Call verslay_chart_create to generate a tier-distribution and score-distribution chart for the full queue. Call verslay_memorize to store updated account scores and research briefs in memory.
executive briefing writerReceive account research briefs and scorecard from Phase 5. Update HubSpot contact and company records with research notes and lead scores. Send the ranked queue and top-10 briefs to the assigned reps via the configured channel. Confirm all CRM updates and deliveries.
distributorRequired Agents
6- crm-scanner
- web-researcher
- competitive-intel
- lead-scorer
- executive-briefing-writer
- distributor
Connections
Required
What it does
- Target account scan
- Missing context detection
- Research priority ranking
- Outreach angle suggestions
- QBR prep notes
Example prompt
Build a research queue for HubSpot target accounts. Prioritize accounts missing context before outreach or QBRs.
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