Influencer Outreach Manager
Find the right influencers and reach them on autopilot.
Research, score, and contact influencer candidates with personalized messages referencing their actual content — without the manual legwork. Cut influencer sourcing time by 80%.
Builds detailed profiles, scores every candidate with Hire/Hold/Reject verdicts, then drafts personalized outreach referencing specific recent content.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Call verslay_recall to retrieve prior influencer outreach history, campaign performance baselines, and ideal creator profile criteria from memory. Run verslay_web_search and verslay_news_search to identify emerging creators in the niche and recent influencer marketing industry trends. Pull audience persona context from Google Sheets or Drive via the google connection. Pass prospecting context to Phase 2.
web researcherConsume Phase 1 prospecting context. Call verslay_exclusive_instagram_scrape targeting niche hashtags and top competitor-partnered handles to identify creators with authentic engagement — filter by follower range, engagement rate, and content alignment. Call verslay_exclusive_tiktok_scrape on trending category hashtags to surface TikTok creators whose audiences match the target buyer persona. Produce a scored creator longlist with platform, handle, follower count, estimated engagement rate, and content theme.
verslay exclusive creator match engineIn parallel with creator-match-engine, call verslay_exclusive_linkedin_profile on each identified creator to enrich professional context — brand partnerships, industries served, and audience demographics. Also call verslay_reddit_search in niche communities to find creators organically recommended by the audience. Produce an enriched creator profile sheet.
competitive intelConsume Phase 2 creator longlist and enriched profile sheet. Score each creator on: audience-brand fit (1-10), engagement authenticity signals, partnership red flags (e.g., inflated followers, misaligned brand history), and estimated CPM. Shortlist the top 10 creators for outreach. Call verslay_chart_create to produce a creator fit vs. reach scatter chart. Pass shortlist to Phase 4.
influencer evaluatorConsume Phase 3 shortlist and Phase 1 brand/product context. For each of the top 10 creators, write a personalized outreach message referencing a specific piece of their recent content, the brand alignment reason, the collaboration format proposed, and the expected value exchange. Call verslay_web_search to verify each creator's current contact email or preferred DM channel. Produce 10 ready-to-send outreach messages.
outreach personalizerConsume Phase 3 creator fit chart, Phase 4 outreach messages, and all enrichment data. Produce an influencer outreach brief: creator shortlist scorecard, 10 personalized outreach messages, outreach sequencing plan (timing and follow-up cadence), campaign collaboration format options, and budget range estimates. Call verslay_memorize to store the creator shortlist, outreach templates, and campaign criteria in memory for future rounds.
executive briefing writerReceive the outreach brief from executive-briefing-writer. Deliver it to the configured Slack channel or email recipient specified by the user. Log the send timestamp and confirm delivery.
distributorRequired Agents
7- web-researcher
- verslay-exclusive-creator-match-engine
- competitive-intel
- influencer-evaluator
- outreach-personalizer
- executive-briefing-writer
- distributor
Connections
Required
What it does
- Structured influencer scoring
- Fake follower detection
- Personalized outreach
- Batch review before send
- Hold list for re-evaluation
Example prompt
Which influencer tier (micro or macro), what is the product/brand/campaign, and which influencer handles should I evaluate? I will check engagement rate, demographics, brand alignment, and past sponsorships, then draft outreach to qualified ones.
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