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Verslay
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Sales

Lead Generation

Build enriched prospect lists from Apollo, LinkedIn, Google Maps, or any public directory — one recipe, three modes.

Best forAgencyB2BSaaSServices
Agents14 required
Duration5-10 minutes

Three modes in one recipe: (1) Apollo/CRM-Enriched — firmographic search, verified-email reveal, HubSpot dedupe, Apollo sequence surfacing; (2) Verslay Exclusive ICP Engine — LinkedIn employee discovery, Google Maps for local-business ICPs, Instagram for B2C/creator ICPs, Reddit community signals, contact enrichment via Apify actors, no Apollo seat required; (3) Marketplace Directory Scraper — targeted crawl of G2, Clutch, Amazon Marketplace, Yelp, Product Hunt, or Crunchbase to extract vendor/seller/service-provider entries, normalize fields, tier by ICP fit, and deliver a CSV-ready prospect list. All modes share a common enrichment, scoring, outreach-drafting, and distribution pipeline. Hybrid mode (Apollo + Verslay Exclusive together) fires both source tracks in Phase 2 and dedupes by email canonical, LinkedIn URL, or name + domain in Phase 3. No email is sent, no CRM contact is auto-created, no Apollo sequence is auto-assigned in any mode.

How it runs

Multi-agent orchestration — here's the flow, step by step.

01

Mode detection, ICP scoping, source selection (Apollo / Verslay Exclusive ICP Engine / Marketplace Scraper / hybrid), halt-if-no-source

lead qualifier
01

Memory recall + news/search context for Verslay Exclusive and Marketplace modes; marketplace platform priority ranking

web researcher
02

LinkedIn employee discovery (harvestapi/linkedin-company-employees), Meta ads signals, Google Maps for geo-bound ICPs, Instagram for B2C/creator ICPs — Verslay Exclusive ICP Engine and Marketplace modes

verslay exclusive prospect engine
02

Marketplace actor selection and execution (G2/Clutch/Capterra/Yelp/Crunchbase crawl, browser render mode for JS-heavy sites)

verslay exclusive web research operator
02

LinkedIn-specific prospect discovery when LinkedIn coverage is the primary source

linkedin lead prospector
02

Reddit community scrape for buyer pain-point signals; Clutch/Capterra supplemental corpus; competitor mentions in prospect discourse

competitive intel
02

Contact enrichment via vdrmota/contact-info-scraper; funding/hiring/news signals per prospect; website tech-stack via apify/website-content-crawler

web researcher
03

ICP gate checks (industry, headcount, geography, role fit, signal recency) for all modes

lead qualifier
03

0–100 composite score on three named dimensions: ICP fit (role/seniority/company size), intent fit (Reddit activity, ad-spend signals, news triggers), and contact quality (verified email present) — with signal-by-signal breakdown per dimension (ICP modes); Hot/Warm/Cold or A/B/C tier scoring (Marketplace mode); dedupe normalization

lead scorer
03

Qualified / Borderline / Disqualified tiering with explicit gate-failure rationale

triage router
04

Optional HubSpot dedupe against existing contacts + prior deals by email and company domain

crm scanner
05

Per-prospect outreach hook synthesis anchored on a verifiable Phase 3 signal; 1–10 priority score; 3 subject-line variants per contact; recommended contact channel (LinkedIn DM vs. email) per prospect based on signal source and LinkedIn activity recency

outreach personalizer
05

First-touch email drafting (all ICP modes); marketplace context-aware drafts for Hot-tier marketplace leads; optional gmail_create_draft staging

email writer
05

Marketplace mode: tiered prospect list assembly, enrichment notes, CSV export block (consistent column headers across runs)

report formatter
05

Ranked prospect queue + outreach brief packaging for all modes

executive briefing writer
05

Optional Gmail draft staging, HubSpot contact proposal, Slack summary, Apollo sequence surfacing, Sheets/CSV export; verslay_memorize for run results and quality metrics

distributor

Required Agents

14
  • competitive-intel
  • crm-scanner
  • distributor
  • email-writer
  • executive-briefing-writer
  • lead-qualifier
  • lead-scorer
  • linkedin-lead-prospector
  • outreach-personalizer
  • report-formatter
  • triage-router
  • verslay-exclusive-prospect-engine
  • verslay-exclusive-web-research-operator
  • web-researcher

Connections

Required

verslay_exclusive

Optional

apollogooglehubspotslackverslay_exclusive

What it does

  • Three modes in one recipe: Apollo/CRM-enriched, Verslay Exclusive ICP Engine, and Marketplace Directory Scraper
  • LinkedIn employee discovery, Google Maps, Instagram, and Reddit community signals — no Apollo seat required
  • Public marketplace/directory crawl (G2, Clutch, Yelp, Crunchbase, Amazon) with ICP tier scoring and CSV export
  • Apollo + Verslay Exclusive hybrid mode with automatic deduplication by email, LinkedIn URL, and name+domain
  • Verified email status surfaced per prospect — inferred emails always flagged, never presented as verified
  • Signal-keyed personalized outreach hooks with 3 subject-line variants per contact
  • Optional HubSpot CRM dedupe against existing contacts and prior deals
  • Drafts and staged actions only — no auto-send, no auto-CRM-write, no auto-Apollo-sequence assignment

Example prompt

Build me 50 prospect leads from G2 in the project-management software category, score them against my ICP (mid-market SaaS, US, operations or IT buyer), and draft personalized cold emails for the top Tier A matches referencing their G2 review context.

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