Customer Onboarding Series
A deal goes Won and the whole onboarding arc — welcome, getting-started, check-in emails plus Asana kickoff tasks — is staged before the champagne goes flat.
The moment a deal hits Won (or crosses a designated post-sale stage), the recipe pulls the account, contact, product, and value from the CRM, designs a welcome / getting-started / check-in arc tuned to the account's tier, and drafts each email with the purchase woven in — never template text. In parallel it builds the team's side: an Asana kickoff task per account with an owner and due dates aligned to the email cadence. Everything arrives as one reviewable package; nothing sends, and no task is created, until you approve. Already-onboarded accounts are skipped, opted-out contacts are fail-closed held, and without email or Asana the full package waits in-hub, copy-paste-ready.
How it runs
Multi-agent orchestration — here's the flow, step by step.
Pull deals newly Won or crossing a designated post-sale stage in the window; capture company, contact, product, value, owner; dedupe already-onboarded accounts and fail-close on unknown opt-out status.
crm scannerDesign the per-account three-email arc — welcome, getting-started, check-in — each with a goal, send offset, and the account's content anchors.
customer onboarding sequenceSet the tier posture from deal value and account fit; state the reasoning in numbers.
clv analystMap the send offsets to concrete windows in the contact's business hours.
follow up reminder agentWrite all three emails per account with the purchased product and deal context woven in — no template text.
email writerEnforce house voice and sign-off across the series so it reads as one brand.
brand voice agentBuild the Asana kickoff task set per account — owner, due dates aligned to the email cadence, checklist adapted to what was purchased.
task routerAssemble the staged package (series + tasks + send windows) at a single approval gate; recheck opt-out at approval and hold named failures.
workflow orchestratorOn approval, schedule the sends, create the kickoff tasks, log sends to the CRM, and return receipts.
distributorAssemble the run receipt: trigger events, new series, skipped accounts, sends, task URLs.
report formatterRequired Agents
10- crm-scanner
- customer-onboarding-sequence
- clv-analyst
- email-writer
- brand-voice-agent
- task-router
- follow-up-reminder-agent
- workflow-orchestrator
- distributor
- report-formatter
Connections
Required
Optional
What it does
- Triggers on Closed-Won deals or designated post-sale stage transitions
- Three-email arc — welcome, getting-started, check-in — personalized from the real deal record
- Tier posture per account from deal value (concierge vs. self-serve tone)
- Asana kickoff task set per account, dates aligned to the email cadence
- Dedup: already-onboarded accounts skipped, never re-welcomed
- Opt-out gate before drafting, fail-closed when status is unknown
- Single approval gate — nothing sends or is created unreviewed
- In-hub fallback: full series + task checklist ready to copy
Example prompt
We just closed Acme in HubSpot — set up their welcome sequence, a getting-started email, and a check-in, and make sure the onboarding tasks are in Asana before we kick off.
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