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Marketing

Post-Event Attendee Follow-Up Campaign

Turn an ended Eventbrite event into a segmented, CRM-synced follow-up campaign — staged for one-click approval.

Best forAgencyB2BSaaSServices
Agents11 required
Duration4-7 minutes

When an event closes, this recipe pulls the full Eventbrite attendee list, reconciles each attendee against HubSpot (create or update), and segments the audience by ticket tier and whether they actually attended. It then drafts a per-segment two-to-three-touch follow-up sequence that thanks attendees appropriately and promotes the next event, with a suppression gate that excludes anyone opted out and a hard no-send-before-approval gate. Everything is assembled in-memory and staged for one-click review — nothing writes or sends until you approve.

How it runs

Multi-agent orchestration — here's the flow, step by step.

01

Resolve the ended Eventbrite event, pull the attendee list with ticket type + attendance, stamp the source event/attendee IDs, and run the suppression + already-followed-up gate first.

crm scanner
01

Classify each surviving attendee into a follow-up segment by ticket tier and attended/no-show status.

triage router
02

Match attendees against HubSpot by email and build the staged create/update sync plan (no writes yet).

crm scanner
02

Enrich distinct company domains with sourced business facts and recent news/funding/hiring signals.

web researcher
02

Score follow-up priority 0-100 across engagement, ICP fit, and profile completeness with a signal breakdown.

lead scorer
03

Design the per-segment follow-up arc (thank-you -> next-event promo -> optional last-touch) with send offsets and per-touch goals.

customer onboarding sequence
03

Inject each attendee's real event context and enrichment so no opener is copy-pasteable across attendees.

outreach personalizer
03

Write each touch in full — subject (+A/B on Touch 1), body, CTA — copy-paste-ready with no invented stats or unfilled placeholders.

email writer
03

Enforce brand voice (tone, sign-off, sender persona, banned phrases) across every draft.

brand voice agent
04

Turn per-segment offsets into concrete scheduled send windows in the attendee's timezone and lay out the campaign timeline.

follow up reminder agent
04

Assemble the staged package — drafts bound to the send channel, CRM sync + note plan, optional Slack/marketing-automation handoff — all opt-in, nothing executed.

distributor
04

Sequence the steps, persist the (event + attendee + touch) dedupe key before any action is armed, and guarantee idempotent, resumable, approval-gated execution.

workflow orchestrator

Required Agents

11
  • crm-scanner
  • triage-router
  • web-researcher
  • lead-scorer
  • customer-onboarding-sequence
  • outreach-personalizer
  • email-writer
  • brand-voice-agent
  • follow-up-reminder-agent
  • distributor
  • workflow-orchestrator

Connections

Required

eventbritegmailhubspotslack

Optional

resendoutlookslackgoogle-sheets

What it does

  • Pull ended-event attendee list from Eventbrite
  • Suppression gate excludes unsubscribed / do-not-contact attendees first
  • Sync attendees to HubSpot (create or update, staged)
  • Segment by ticket type + attended vs. no-show
  • Per-segment thank-you + next-event follow-up sequence
  • Sourced enrichment and follow-up-priority scoring
  • Idempotent dedupe key (event + attendee + touch) prevents double-sends
  • Nothing writes or sends before one-click approval

Example prompt

My Eventbrite webinar wrapped yesterday — pull the attendees, add them to HubSpot, split VIPs from free tickets, and draft thank-you emails that also promote next month's summit.

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