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Marketing

New Product Launch Ad Brief Generator

Turn a new product launch into paste-ready Meta and Google ad copy plus audience targeting, grounded in your real buyers.

Best forEcommerceAgencyB2BSaaS
Agents12 required
Duration4-7 minutes

The moment a new Shopify or WooCommerce product goes live, this recipe builds a complete paid-media launch brief for review. It captures the full product detail, clusters the buyer personas who actually purchased adjacent products from your CRM (suppressed and opted-out contacts excluded from every audience seed), and researches how competitors position and advertise in the same category with every fact sourced. It then drafts platform-specific ad copy — Meta ad-set variants and a Google Responsive Search Ad kit — alongside Custom Audience, Lookalike, interest, and keyword targeting suggestions. Nothing is written to any ad account, document store, or CRM until you approve the staged brief.

How it runs

Multi-agent orchestration — here's the flow, step by step.

01

Detect and pull the newly published product with full detail, variants, pricing, and imagery from Shopify or WooCommerce.

ecommerce scanner
01

Establish the stable product-ID idempotency key and skip any product already briefed with an unchanged updated_at.

workflow orchestrator
02

Query the CRM for adjacent-product buyers and run the suppression gate, excluding unsubscribed and do-not-contact leads from every audience seed.

crm scanner
02

Aggregate the suppressed-filtered contacts into 2-4 named buyer-persona clusters with real, CRM-cited distributions.

data analyst
03

Identify the closest competing products and read their positioning, price bands, and differentiators with source URLs.

web researcher
03

Extract competitor positioning language and category buyer pain-point vocabulary from public sources and community threads.

competitive intel
03

Surface live competitor ads and creative angles from the Meta Ad Library, each with a traceable reference.

meta ads competitor analyst
04

Draft 3 Meta ad-set variants and a Google Responsive Search Ad kit anchored to personas and competitor gaps, honoring real char limits.

content writer
04

Build audience-targeting suggestions: Custom Audience seed, Lookalike, interest/geo stacks, keyword clusters, negatives, and a suggested budget band.

ad optimizer
04

Enforce brand voice across all ad copy, or apply a neutral-commercial default and flag it.

brand voice agent
05

Assemble the full paste-ready launch brief with product summary, personas, competitor landscape, ad kits, and sources appendix.

document writer
05

Stage opt-in distribution and, only on approval, write the doc, post the Slack summary, and persist the idempotency key — never pushing to ad accounts.

distributor

Required Agents

12
  • ecommerce-scanner
  • workflow-orchestrator
  • crm-scanner
  • data-analyst
  • competitive-intel
  • meta-ads-competitor-analyst
  • web-researcher
  • content-writer
  • ad-optimizer
  • brand-voice-agent
  • document-writer
  • distributor

Connections

Required

gammagoogle_docshubspotmetashopifyverslay_exclusive

Optional

hubspotgoogle_sheetsgoogle_docsnotionslackverslay_exclusive

What it does

  • Auto-detects newly published products from Shopify or WooCommerce
  • Mines adjacent buyer personas from your CRM with real distributions
  • Consent gate excludes unsubscribed and do-not-contact leads from audience seeds
  • Sourced competitor positioning and live Meta Ad Library research
  • 3 Meta ad-set variants + Google Responsive Search Ad kit (real char limits)
  • Custom Audience, Lookalike, interest and keyword targeting suggestions
  • Idempotent per-product dedupe so re-runs never re-brief a launch
  • Nothing writes or exports until you approve the staged brief

Example prompt

I just launched our new noise-cancelling earbuds on Shopify — put together an ad brief with copy and audience targeting I can paste into Meta and Google.

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