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Marketing

WordPress SEO Refresh Brief

Refresh the posts most likely to matter.

Guides marketers to improve existing WordPress content before creating more low-impact posts.

Best forEcommerceConsultingMarketing AgencyProfessional ServicesSaaS
Agents6 required
Duration5-10 minutes

Analyzes published posts and pages for outdated topics, weak metadata, thin content, and internal linking opportunities.

How it runs

Multi-agent orchestration — here's the flow, step by step.

01

Call verslay_recall to retrieve prior SEO audit findings, keyword targets, known thin content pages, and traffic baseline from memory. Pull the current WordPress post list via the wordpress connection to identify posts flagged for refresh (old publish date, low word count, or missing meta). Run verslay_web_search on the site's top 5 target keywords to assess current SERP position and top-ranking competitor content. Compile an SEO health snapshot and content refresh queue.

web researcher
02

Consume Phase 1 SEO snapshot and refresh queue. Call verslay_web_search targeting '[keyword] best guides' and '[topic] complete overview' to extract how top-ranking pages are structured — identify: word count benchmarks, H2 topic coverage, FAQ sections, and schema markup patterns. Call verslay_tech_search for technical SEO trends relevant to the niche. Call verslay_youtube_search to identify related video content that earns featured snippets or people-also-ask placements. Produce a per-post SEO upgrade specification.

seo strategist
02

In parallel with seo-strategist, call verslay_exclusive_reddit_scrape on niche subreddits to surface the exact natural language questions users ask about the target topics — these are the long-tail queries and people-also-ask patterns to address in refreshed content. Call verslay_reddit_search for recent discussions to identify if the topic has evolved or new angles have emerged. Produce a search intent and audience language update report.

web researcher
03

Consume Phase 2 SEO upgrade specifications and Phase 2 audience language updates. For each post in the refresh queue, produce: updated title (SEO-optimized), refreshed meta description (155 chars), updated introduction with current relevance hook, content gap additions (new H2 sections, FAQ blocks, updated statistics), and internal linking recommendations. Flag any posts requiring full rewrites vs. minor updates. Call verslay_chart_create to produce a content quality improvement scorecard.

content writer
04

Consume Phase 3 refreshed post content. Apply updates to each post via the wordpress connection: update title, meta description, body content additions, and set updated_at timestamp. For posts requiring full rewrites, create new draft versions. Return updated WordPress post URLs and confirmation. Log all changes made with before/after field comparisons.

wordpress content operations agent
05

Consume Phase 3 quality improvement scorecard, Phase 4 update confirmation, and all research context. Produce an SEO refresh brief: posts updated with change summary, quality improvement scores before/after, keyword targeting notes, internal link additions, pages requiring full rewrite (backlog), and a 90-day ongoing refresh schedule recommendation. Call verslay_memorize to store the SEO refresh log, keyword targets, and content quality baselines in memory.

executive briefing writer
05

Receive the SEO refresh brief from executive-briefing-writer. Deliver it to the configured Slack channel or email recipient specified by the user. Confirm delivery and log send timestamp.

distributor

Required Agents

6
  • web-researcher
  • seo-strategist
  • content-writer
  • wordpress-content-operations-agent
  • executive-briefing-writer
  • distributor

Connections

Required

wordpressverslay_exclusive

What it does

  • Post inventory scan
  • SEO refresh prioritization
  • Metadata gap flags
  • Internal link opportunities
  • Update checklist

Example prompt

Find WordPress posts to refresh for SEO. Prioritize outdated posts, missing metadata, weak sections, and internal linking opportunities.

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